Romeo y Julieta (Romeo and Juliet) is a brand of Cuban cigars classified in the upper middle (medio alto) of the pyramid of brands according to the company Habanos S.A. which markets it.

The brand Romeo y Julieta was founded in Havana in 1875 by two Spaniards, Inocensio Alvarez Rodriguez and José Manin Garcia. They set up their factory in San Rafael Street, then in Belascoin Street.

Thirty years later, it was bought by José Rodriguez, known as "Don Pepin". He developed the image of the brand, dedicated to export, and bought, for example, the Capulet Palace in Verona and set up a cigar store there.

Throughout the first half of the 20th century, Romeo y Julieta specialized in figurado, cigars with a particular shape, tapered at both ends, which fell into disuse after the Second World War and were only resurrected in the 1990s with the brand Cuaba, whose cigars are rolled by Romeo y Julieta.

At the same time, Romeo y Julieta specializes in the creation of "personalized" rings, allowing amateurs, rich or not so rich, to have cigars ringed with their name. It is said that the brand would have produced nearly 20 000 different rings during its existence.

Today, Romeo y Julieta is the second most distributed Cuban brand in the world (16.2% of the market in 2001), behind Montecristo.